Foundations

Foundation is a cosmetic base product designed to create an even, smooth complexion by covering imperfections and evening out skin tone. It serves as the first step in most makeup routines, providing a uniform canvas for other products. Foundations come in various forms — liquid, cream, stick, mousse, or powder — and finishes such as matte, dewy, or satin, to suit different skin types and preferences. Modern formulations often include skincare benefits like hydration, SPF protection, and long-lasting wear. The right foundation should seamlessly blend with your natural skin tone and type, enhancing your complexion without masking it.